This has been a fun race to watch. It is easy to see how Northup continues to win tough races year after year. Her professional dissection of the Yarmuth campaign is a political treat.
First, Northup comes out and challenges Yarmuth on some of the issues. She points to his past writing in which he was against a gas tax cut, against the east end bridge, and against the prescription drug plan that passed Congress a few years back.
"Either he doesn't know what he's written or John Yarmuth will say anything to get elected," the TV spot claims.
So what does Yarmuth do? He whines to the media that Northup is "mud slinging".
Yarmuth said the ads took his words from old columns and "manipulated them to create false impressions."
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Yarmuth said columns he wrote on a proposed gas tax and the bridges are irrelevant because circumstances have changed in the ensuing years, and he says his 2002 column on a prescription drug plan did not endorse the plan but only supported a bipartisan solution.
How sad is that? He comes off as a complete crybaby in the article. Especially when he confirms the ads by saying that "times have changed". In other words, my positions have changed to run for office and I don't think it is fair for my opponent to notice it!
Then after whining about mud slinging, his campaign produces a slimy hit job on Northup.
Two days after accusing U.S. Rep. Anne Northup of mudslinging, Democratic challenger John Yarmuth began airing a radio ad yesterday saying Northup supported laws that allow workplace discrimination.
The ad, broadcast on stations popular among blacks, said Northup "even tried to make it harder for us to vote."
But that line has been in the ad because the production studio sent the wrong tape to stations, said Jason Burke, Yarmuth's campaign manager. He said the correct version was sent to stations late yesterday.
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But Burke said that Northup didn't vote on extending the Voting Rights Act of 1964 because it took place only days after her son died in July. Because there was no documentation to back up the statement about "making it harder for us to vote," that version of the ad wasn't supposed to run, he said.
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Yarmuth's replacement ad has a new line saying, "John's a lifetime member of the NAACP," Burke said.
Of course the line which "wasn't supposed to go in" was a direct slander against Northup. It was a cheap shot to make Northup look like she is suppressing blacks. Of course, the Dems say it was a mistake, but we all know it wasn't a mistake. It was done on purpose so that it would get "free" media and they would never have to run again. It is the same dirty trick politics that Lyndon Johnson pulled against Barry Goldwater.
The problem is the ad indeed backfired.
Danny Briscoe, a Democrat and longtime political consultant not involved in the race, said the ad will "further define (Yarmuth) as a liberal Democrat."
"It's obviously an attempt to get every black vote he can," Briscoe said, adding that blacks will continue to vote overwhelmingly for Democrats but that Northup has made inroads in that area.
Raoul Cunningham, president of the Louisville chapter of the NAACP, said the ad is fair "if it's accurate." But he said citing her support for a law allowing religious discrimination is a stretch because the ad is directed at racial discrimination.
Ouch! The funny thing is this ad ran just a couple days after Yarmuth was complaining about "mud slinging" by his opponent. She runs a piece that is true, while he plays dirty pool. Can we say hypocritical?
So what does Northup's campaign do next? She continues to press Yarmuth on articles he wrote for the LEO.
Northup held a press conference Friday to unleash new TV and radio ads and a campaign Web site devoted solely to expose "goofy" positions she says Yarmuth has held.
She cited Yarmuth for once having endorsed abolishing Social Security, getting rid of "Under God" in the pledge of allegiance, doubling the payroll tax, legalizing marijuana and lowering the drinking age.
Of course, Yarmuth is in a no one situation. He can either accept that he believes policies he previously wrote or "change his mind" on the issues. He chose the later.
Yarmuth didn't respond Friday to Northup's attack, instead letting his campaign manager, Jason Burke, say that none of those ideas represent Yarmuth's current positions.
Flip flop. Flip flop. At this point Northup has Yarmuth completely on the defensive. What does she do next? She continues to press her position without mercy.
Her campaign continued its focus on his record yesterday at the Fairdale Parade in southern Jefferson County, a major draw on the political campaign circuit.
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Ahead of Yarmuth's group, Northup supporters passed out fliers along the route to people huddled under umbrellas.
Headlined, "Yarmuth?" above his picture, the flier included quotes attributed to him, including one under his picture: "I don't have a lot of friends in Louisville's South End, blue collar neighborhoods either. I also don't go into those neighborhoods either."
The quote ends, "But none of these facts carry implications beyond the simple fact that I don't go there. It is undeniable that people want to be with people who have common interests."
Wow! So much for the south end vote. At this point it is fair to say that Northup has completely out classed Yarmuth across the board in this race. Yarmuth keeps trying to change the topic back to Bush and the Iraq war, but his attempts have been completely ineffective. Instead he is continuting to defend his numerous editorials. At this point Northup has total control over the race. It has been amazing to watch.