When Grayson won the race for Kentucky Secretary of State 6 years a go, it was obvious that he was an up and comer in the GOP. He followed up his first win with another victory 4 years later when Gov Fletcher was significantly beaten by Beshear. That victory was amazing since he accomplished it without gubernatorial coat tails. Even though he scored an impressive victory, I wondered how strong his name recognition really was in the state. I knew everyone involved in politics knew him, but I wondered how well known he was with the general electorate.
Three years after his re-election campaign, he saddled up to run for the U.S. Senate. What surprised me the most was that early polling only showed him with support in the 30s. That is when I knew that he was suffering from a lack of name recognition with the general electorate.
Enter Rand Paul. Paul used his father's celebrity status to not only raise a significant amount of money, but was able to leverage it into television appearances on the the national level. The media buzz he created along with Grayson's low key campaign propelled Paul to
a commanding lead in the polls.
What is interesting about the latest SurveyUSA poll is how consistent Paul's lead is across pretty much every demographic. It is the same type of lead a well known candidate would have over a lesser known candidate. It seems like a lead built upon name id. So what does it mean?
I think the challenge for Grayson going forward will be to increase his name recognition with the electorate. His campaign has been too passive and hasn't really engaged the state. He still has 20% of the electorate which is undecided. I think he can grab a big chunk of it if he gets out there and defines himself with the public.
The challenge for Paul is a different one. He has to be able to defend his lead in the polls. His biggest challenge will be to retain 40+% he has amassed so far. Especially since he is the libertarian candidate in the race. It will be interesting to see how well he stands up to not only the pressure of the campaign, but the attacks on the soft spots of the libertarian ideology among Republicans.
One thing he can't afford to do is go on the defensive. No one wins a defensive war. Decisions like
backing out of a forum because it might not be friendly is not a good idea. For one thing it brings more attention and news to the event than if he would have attended. These guys have been in a number of forums together and none of them have made much news. But now the story is Paul skipping out on the event. It makes him look weak and scared. A situation that is easily exploitable by his opponents.
Needless to say, it is going to be an interesting 10 weeks till primary day.